In blue, the text 'GHOTI.' Above the letters GH, in brackets is the letter F. Above the letter O, in brackets is the letter I. Above the letters TI, in brackets are the letters SH. Below the text 'GHOTI' is a pixelated fish with an X for an eye and has a smiley face.

What is Ghoti?

Ghoti is a web development and technology consulting studio. We build websites, fix broken ones, and solve technical problems that get in the way of whatever it may be you're trying to do.

Ghoti is pronounced like "fish," the aquatic animal. It's a jokey alternate spelling popularly attributed to George Bernard Shaw (though more correctly attributed to Charles Ollier (but I heard it most from my dad)).

Services offered

  • Web site development
  • Web application development
  • UX and usabilty consulting
  • General technology consulting
  • More...

Who is Ghoti?

Currently, Ghoti is me, Scott. I have worked as a web developer and creative problem solver for over fifteen years, primarily for digital agencies. Over that time I have developed a strong sense of how people actually engage with the internet and technology. With those insights, I work to help create and deliver technical solutions that are beneficial and user-centered.

Why is Ghoti?

The internet is a very different place today compared to 20, 10, or even 5 years ago. Individual websites have been abandoned in place of social media apps owned by faceless, and frankly quite evil, corporations. This ecosystem has left the denizens of the internet stranded in messy, predatory, and aggressive environment with less control over their own information and communications than ever before. I often say the modern web is hostile.

There is a reason things went this way. Social media applications provided a free platform for people and companies to share their ideas, wares, and whatever they wanted (provided it is allowed in the TOS). It put this information in front of a massive audience that was just learning the joys of algorithmic consumption. But all of this comes with a cost. Your information and data and behavior is mined for profit. Everything you do and write is harvested for training. You and the audience you have built are at the whim of the platform owner both operationally and ethically.

On the other hand, a platform agnostic and independent website is free from all of the ails and woes that we experience on corporate owned platforms. But websites require maintenance and technical knowledge. And websites cost money.

That's where Ghoti comes in.

Working with Ghoti?

Reach out!

Kindly send us an email.

Ghoti's ways of working:

Many agencies and studios are looking towards LLM-based tooling or Generative AI. We at Ghoti do not use such technologies for a variety of reasons:

  1. The data for training LLMs is heavily comprised of stollen materials, taken from people who did not consnent to their art, writings, code, movies, etc being used in this way.
  2. The environmental cost to train LLMs is exorbitant, both in the consumption of power and water required, and are a pox upon the regions in which they are constructed
  3. If you use our services, you are paying for our expertise and our time to perform work. We don't see it fair to in turn outsource that work to tooling and platforms that are not actually based on our expertise or require the expenditure of our time.
  4. We like building things!!! That's the fun part! Why would you pay a robot to do it poorly?!

Billing arrangements offered

We understand that it can be quite expensive to get a website launched. To that end we have multiple offerings to deliver site and application builds at a more accessibly entry point.

  • Traditional invoicing at flexible rates
  • Retainers / long-term contracts
  • Revenue Share with no/low upfront cost